Reasons why we think you should say hello.
A bit about us A bit about us
Here at Yellobelly we’re really proud of what we do. We’re passionate about great design and apply ourselves totally to every project, large or small.
With over 20 years experience, we are experts in branding and corporate communication and the range of our work is as diverse as our client base. We see ourselves as a beacon of creative excellence in rural Suffolk.
Being able to produce the most dynamic and surprising design is what motivates us and each brief is seen as a new and exciting challenge. We're also good listeners and like to get to know our clients, so that we really understand how they work and who their audiences are.
We believe that being small has its advantages. We can turn jobs around quickly and offer the best possible value for money for the very highest level of design.
Powerful and effective branding turns a good business into a great business and that is what Yellobelly is all about."Yellobelly took the trouble of completely researching our needs, listening to our goals and then delivered work that went far further than we had thought possible.
Budgets were agreed and adhered to but above all the exciting creative thinking that they brought to our project ensured it achieved more and will last longer than we could possibly have expected.
Yellobelly is a strong ally to have on your side." Julian Bowden
Director
Cameron Cavendish
Fine Wines
Director
Cameron Cavendish
Fine Wines
Goodacre & Townsend
Background
Goodacre & Townsend is an exclusive travel consultancy that specialises in creating tailor-made luxury holidays.
Our brief was to develop a new brand identity that would establish them as a leading independent travel specialist.What we did
We developed a highly distinctive typographic brand styling that elegantly defines G&T. The website design underlines the panache which typifies this unique company.
The West Wing at Ickworth
Background
Ickworth House is a historic Grade I listed building created in 1795 by the 4th Earl of Bristol. A joint partnership between the National Trust and Sodexo Prestige led to its renovation and opening as a centre for conferences and events. The West Wing now contains visitor, conference, banqueting and wedding facilities.
Our brief was to develop a distinctive brand identity that would define the West Wing, setting it apart from the East Wing which is a separate hotel.What we did
Yellobelly developed a flexible brand campaign style that features an elegant typographic branding and accompanying icon. The design draws upon the corinthian columns that are an integral feature of the West Wing architecture. The brand style is used across promotional print material and advertising which targets the key business strands.Kasbah Bab Ourika
Background
Just outside of Marrakech Kasbah Bab Ourika sits majestically on a hilltop at the apex of the Ourika Valley – gateway to the Atlas Mountains. With 360 degree panoramic views this new, eco-friendly hotel is justifiably receiving a considerable amount of press publicity.
Our brief was to develop a website that would underline the Kasbah’s unique setting and highlight it’s luxurious facilities.What we did
Yellobelly created a website which drew upon the natural colour palette that defines the hotel’s chic ethnic-style. These natural colours are juxtaposed with rich and opulent photography and the cobalt blue that is so evocative of Morocco.
Financial Services Authority (FSA)
Money Made Clear
Part of the FSA's role as the UK's financial watchdog is to help consumers get to grips with the basics of financial services and products.
Our brief was to overhaul the look and feel of its consumer information and position the FSA as the place to turn for clear, impartial information on financial products and services. What we did
Yellobelly developed a new brand identity for the guides to make them more visually appealing.
We delivered the "No selling. No jargon. Just the facts." design across the Moneymadeclear brand.
The design is synonymous with clarity, impartiality and trustworthiness. What they said
Research supports that the design is working to engage the target audience. Respondents described the leaflets as
"superb & brilliant with faults and improvements being hard to find."
"the cover hits your eye – easy to read and follow and it doesn"t have any pointless distractions."
"Its like a team of people have worked really hard to design these leaflets – they really understand what people want." Website
Research indicated that the existing Moneymadeclear website design was not visually striking and confused users with a cluttered masthead and usability issues.
Yellobelly was asked to redevelop the existing Moneymadeclear website, bringing it into line with the design clarity that was developed for the consumer guides.
Neet 'Not in education, employment or training'
As part of the Young People and Money training programme we were asked to design a document to promote the project to a conference, and to be used at other meetings and events.
With an audience of youth workers and politicians the booklet needed to be eye-catching and not 'corporate' or stuffy, retain integrity and be clear and easy to read. Essential Trading
Background
Essential Trading is a worker co-operative that is passionate about ethical trading. They wholesale, manufacture and distribute sustainable organic wholefoods across the UK.
Yellobelly has worked closely with Essential for a number of years to develop the brand identity, designing numerous Essential branded products, some of which are highlighted on these pages. What they said
"We at Essential have worked with Yellobelly for many years now and we feel that they have a real grasp of our company profile and core values and have helped Essential build its portfolio in the Organic and independent retail sector.
Great designers who we look forward to using many times again in the future."
Jasper BeeseBuyer
Organic Fairtrade Chocolate Spread
Jars of conscience-free indulgence! The dark chocolate spread has been awarded a highly commended by the Soil Association Organic Food awards, and the hazelnut chocolate spread has been awarded a commended. The entire range achieved finalist in the Natural and Organic awards 2008. Honey
The provenance of Essential's range of honey's is highlighted by the use of macro photography of indigenous flora. The image colours also clearly separate the different products. Organic Fruit Spreads
A range of seven fruit spreads incorporate a 'just-picked' image to emphasize the quality of the product. Organic Soup
A range of eight organic soups with a home made feel and taste. Sumptuous tableau photography and simple, modern typography is in keeping with the products high quality. Cabinet Office
Customer Service Excellence
The Government's national standard for excellence in customer service (formerly Charter Mark) was developed to offer public services a practical tool for driving customer-focused change within their organisation.
Our brief was to design and build a website that would offer a unique improvement tool to help those delivering public services put their customers at the core of what they do.
What we did
We developed a Customer Service Excellence website, separate Self-assessment online tool and Certifications database. The information structure needed to allow diverse customer groups, from intermittent users through to 'standard bearers' to easily access the pages of interest to them.
Intrinsic to the site is the interactive self-assessment tool which allows co-ordinators or editors to return to saved data.
Drive for Change
The Drive for Change is specifically aimed at people working in the public services and provides a practical guide for improving services through the effective engagement of the trade unions and the workforce.
Working with both the TUC and Cabinet Office we developed a site that incorporates a self-assessment tool as part of the decision-making process.
Leaders UnLtd
The aim of Leaders UnLtd is to enrich the quality of the Senior Civil Service by increasing the diversity of its membership.
The brief required a new look for the joint initiative by the Civil Service and the National School of Government that would function within the restraints of the NSG hosted site.
The newly developed brand styling was implemented across the website and accompanying communication material.
Network Rail
Corporate Charitable Giving
Through its Corporate Charitable Giving activity, Network Rail is committed to supporting the charitable efforts of all those employed in the railway industry.
Our brief was to take onboard amendments to aspects of its policy, all of which had to be presented clearly, simply and inclusively. What we did
Yellobelly developed a campaign style that would address Network Rail's employees with the call to vote for their charity of choice via a series of posters and advertisements in trade magazines. As part of the Corporate Charitable Giving campaign we redesigned the three donation forms which are used by Network Rail employees who wish to donate via three possible routes.
META – Minority Ethnic Talent Association
Background
The Association has been established for minority ethnic staff who have participated in a talent programme and have the potential to advance to senior management or leadership level within the Civil Service.
Our brief was to develop an authoratative and distinct brand that could be used across the programme's communication material. What we did
We created a design that articulates META's personality and role in moving forwards ethnic minority representation. Building upon work created for META's Growing Talent Programme we were asked to design a document that would represent META's work and achievements to date with the Growing Talent Programme.
The simple use of a square format contrasted with a circular grid is used throughout the booklet to continue the brand campaign style. The brand styling was applied to all marketing communications which included the follwing:
> Brand identity
> Stationery
> Leaflets
> Event invitations
> Document templates
> Folder and inserts
> Graduation certificates
> Booklet
> Brand identity
> Stationery
> Leaflets
> Event invitations
> Document templates
> Folder and inserts
> Graduation certificates
> Booklet
Cameron Cavendish Fine Wine
Background
Cameron Cavendish is an independent wine wholesaler offering a range of vinous services, principally looking to source a range of wines not seen on supermarket shelves.
Our brief was to create a highly individual style that would revitalize the brand and differentiate Cameron Cavendish from it's competitors. What we did
We developed a design that is as characterful as the company director. The use of wine related quotes and terminology aptly compliments the wry tasting notes.
The company folder contrasts striking photography with a bronze metallic finish to the logotype and folder. What they said
"Yellobelly took the trouble of completely researching our needs, listening to our goals and then delivered work that went far further than we had thought possible. Budgets were agreed and adhered to but above all the exciting creative thinking that they brought to our project ensured it achieved more and will last longer than we could possibly have expected. Yellobelly is a strong ally to have on your side."
Julian Bowden Director
HM Prison Service
HMPS uniform
HMPS were issuing new uniform to all 33,000 staff. In keeping with the objective to provide a better quality uniform they required a suite of communications materials that would engage and incentivise.
Our brief was to 'sell' the new uniform but also be informative so that people would understand what they were getting and how to order. What we did
With a brief to avoid the brochure looking extravagant or flashy, it was necessary that the communication material was as simple and direct as possible.
To that end the design clearly highlights key aspects of the new uniform with an easy-to-follow reference system and a clear presentation of the uniform variants. What they said
"The brochure looked fantastic, really professional. It was well set out and the photography was great. It reinforced the message that the organsiation was investing in better quality uniform for staff."
Ann Pilkington Communications Manager
HMPS Canteen
The use of a new contract service provider enabled HMPS to flag a number of changes to the prisoner canteen service.
We developed a range of communication materials that would simply and clearly highlight these changes. HMPS My detail
"My Detail" is a new online method of creating staff rosters in establishments giving all 49,000 staff the facility to view their work patterns online.
A series of posters and supporting flyers released at intervals until launch emphasised the beneficial changes that the new system would bring about. Cancer Information Outreach Service
Background
The John Le Vay Cancer Information Centre at the Ipswich Hospital has provided information and support for those affected by cancer for five years.
The service has now expanded and developed to include a community outreach service.
Our brief was to create a campaign style that avoided the negative imagery associated with cancer whilst promoting the new community service. What we did
Yellobelly created a brand styling that positioned the Outreach Service as an embracing and inclusive service that references the cancer pathway with its charity ribbon graphic. > Brand identity
> Leaflets
> Posters
> Banners
> Fundraising material
Academy for Justice Commissioning
Background
The Academy for Justice Commissioning was formed to further develop and enhance the knowledge, skills and relationships that are essential to the effective commissioning of justice services.
Our brief was to create a brand identity that would convey authority and encompass the core themes that define the Academy. What we did
As part of the Ministry of Justice National Offender Management Service, the challenging task of combining associated visual elements was resolved by the use of a gateway icon that also reads as scales of justice and the 'A' of Academy. Scrutton Bland
Background
Scrutton Bland is one of the largest independent providers of financial services in Suffolk and North Essex.
Our brief was to create a suite of literature and a campaign style that would identify the extensive range of services offered. What we did
With the incumbent logotype as the cornerstone of Scrutton Bland's identity, Yellobelly sought to build on this recognition by using the circle brand icon as a device to separate the relevant services. A contemporary artistic interpretation of the mark in numerous colours is used to define and separate the sectors. Partnership Institute
Background
The TUC has a long-standing commitment to partnerships between unions and employers. The TUC Partnership Institute became 'The Partnership Institute' in 2005.
Our brief was to communicate a complex message in a way that was relevant and engaging. It also needed to appeal to public and private sector organisations alike. What we did
From the design of the logotype as a defining brand through to the brochure and website, the Institute is presented as a forward-thinking and authoritative organisation. What they said
"Hooray! It works and looks fantastic - what a brilliant job you've done. We are very pleased indeed with it – everything we hoped for!"
Sue WardDirector
Infoport Distribution
Background
Infoport distribution provide a range of fulfilment services that adapt and shape themselves according to the specific needs of their clients. From warehousing and distribution through to pack collation, the company provides a range of tailored services.
Our brief was to develop a brand styling that emphasized Infoport's positioning as a one-stop shop fulfilment services company. What we did
The thread graphic links across the range of services to create a set of striking visuals that set Infoport apart in a sector where photographs of warehouses and trucks are the norm. The brand styling was applied to all marketing communications which included the following:
> Folder
> Inserts
> Advertising
> Direct Mail
> Website
> Banner
> On-screen media
> Folder
> Inserts
> Advertising
> Direct Mail
> Website
> Banner
> On-screen media
Website
The thread graphic animates on- screen to define each of the five distinct services. Sample projects are highlighted to underline the tailored service that Infoport can deliver as a partner company.
Sills & Betteridge Solicitors
Background
Sills & Betteridge is one of the largest firms of solicitors in Lincolnshire, providing a full range of legal services for private and business clients.
Our brief was to update the existing brand logotype and develop a cohesive look that encompassed all aspects of the firm, from building fascias and signage through to advertising. What we did
To reflect the positioning of the company as the regional solicitor of choice we developed a 'better all round' brand styling that was based around a distinctive colour palette and circular motifs. What they said
"Our re-branding was fresh, exciting and original coupled with a really excellent standard of service. Nothing was too much trouble and the attention to detail was second to none."
Liz GrahamMarketing Manager 2007
Brand positioning included:
> Brand identity
> Stationery
> Leaflets
> Posters
> Signage
> Document templates
> Window banners
> Exhibition stand
> Advertising
> Fascia design
> Newsletter
> Folder
> Inserts
> Brand identity
> Stationery
> Leaflets
> Posters
> Signage
> Document templates
> Window banners
> Exhibition stand
> Advertising
> Fascia design
> Newsletter
> Folder
> Inserts
Railway Benefit Fund
Background
The Railway Benefit Fund is a charity funded by railway people. With a history stretching back to 1858, the charity reflects the needs and concerns of those working in the rapidly changing industry.
Our brief was to raise awareness of the charity and the need for its services and support. What we did
We developed a rail line inspired brand that defines the charity as a modern, professional body with a strong heritage. The RBF is an inclusive organisation at the heart of the railway family. The 'line' represents encirclement – connecting with people and making a real difference to their lives. When the design is used across marketing communications, the central circle device is used for emphasis in conjunction with the strapline "Looking after our own".
> Brand identity
> Stationery
> Leaflets
> Posters
> Document templates
> Banners
> Exhibition stand
> Website
> Brand identity
> Stationery
> Leaflets
> Posters
> Document templates
> Banners
> Exhibition stand
> Website
Cuticura
Background
As a brand dating back to the 1800's, synonymous with hygiene and comfort, Cuticura remains as the UK's leading medicated brand.
Our brief was to update Cuticura's extension into facial, body and hand care with a design that would represent an evolution and modernisation of the range. What we did
Whilst retaining a number of the iconic elements that are identifiable with Cuticura, these were redrawn and improved to modernise the brand appeal and simplify the hierarchy of pack information.
A predominantly white pack, central swirl graphic, distinctive colour coding across the four ranges and delicate typography all add value to the perceived quality.