Yellobelly were asked to design a corporate document that would be easily accessible to a broad range of stakeholders.

We developed a highly distinctive typographic brand styling that elegantly defines G&T. The website design underlines the panache which typifies this unique company.

Yellobelly developed a flexible brand campaign style that features an elegant typographic branding and accompanying icon. The design draws upon the corinthian columns that are an integral feature of the West Wing architecture. The brand style is used across promotional print material and advertising which targets the key business strands.

Yellobelly created a website which drew upon the natural colour palette that defines the hotel’s chic ethnic-style. These natural colours are juxtaposed with rich and opulent photography and the cobalt blue that is so evocative of Morocco.

The design is synonymous with clarity, impartiality and trustworthiness.

"Its like a team of people have worked really hard to design these leaflets – they really understand what people want."

Yellobelly was asked to redevelop the existing Moneymadeclear website, bringing it into line with the design clarity that was developed for the consumer guides.

With an audience of youth workers and politicians the booklet needed to be eye-catching and not 'corporate' or stuffy, retain integrity and be clear and easy to read.

Jasper Beese
Buyer

Jars of conscience-free indulgence! The dark chocolate spread has been awarded a highly commended by the Soil Association Organic Food awards, and the hazelnut chocolate spread has been awarded a commended. The entire range achieved finalist in the Natural and Organic awards 2008.

The provenance of Essential's range of honey's is highlighted by the use of macro photography of indigenous flora. The image colours also clearly separate the different products.

A range of seven fruit spreads incorporate a 'just-picked' image to emphasize the quality of the product.

A range of eight organic soups with a home made feel and taste. Sumptuous tableau photography and simple, modern typography is in keeping with the products high quality.

Intrinsic to the site is the interactive self-assessment tool which allows co-ordinators or editors to return to saved data.

Working with both the TUC and Cabinet Office we developed a site that incorporates a self-assessment tool as part of the decision-making process.

The newly developed brand styling was implemented across the website and accompanying communication material.

Yellobelly developed a campaign style that would address Network Rail's employees with the call to vote for their charity of choice via a series of posters and advertisements in trade magazines.

As part of the Corporate Charitable Giving campaign we redesigned the three donation forms which are used by Network Rail employees who wish to donate via three possible routes.

We created a design that articulates META's personality and role in moving forwards ethnic minority representation.

The simple use of a square format contrasted with a circular grid is used throughout the booklet to continue the brand campaign style.

The brand styling was applied to all marketing communications which included the follwing:

> Brand identity
> Stationery
> Leaflets
> Event invitations
> Document templates
> Folder and inserts
> Graduation certificates
> Booklet

The company folder contrasts striking photography with a bronze metallic finish to the logotype and folder.

Julian Bowden
Director

To that end the design clearly highlights key aspects of the new uniform with an easy-to-follow reference system and a clear presentation of the uniform variants.

Ann Pilkington
Communications Manager

We developed a range of communication materials that would simply and clearly highlight these changes.

A series of posters and supporting flyers released at intervals until launch emphasised the beneficial changes that the new system would bring about.

Yellobelly created a brand styling that positioned the Outreach Service as an embracing and inclusive service that references the cancer pathway with its charity ribbon graphic.

> Brand identity
> Leaflets
> Posters
> Banners
> Fundraising material

As part of the Ministry of Justice National Offender Management Service, the challenging task of combining associated visual elements was resolved by the use of a gateway icon that also reads as scales of justice and the 'A' of Academy.

From the design of the logotype as a defining brand through to the brochure and website, the Institute is presented as a forward-thinking and authoritative organisation.

Sue Ward
Director

The thread graphic links across the range of services to create a set of striking visuals that set Infoport apart in a sector where photographs of warehouses and trucks are the norm.

The brand styling was applied to all marketing communications which included the following:

> Folder
> Inserts
> Advertising
> Direct Mail
> Website
> Banner
> On-screen media

The thread graphic animates on- screen to define each of the five distinct services. Sample projects are highlighted to underline the tailored service that Infoport can deliver as a partner company.

Brand positioning included:

> Brand identity
> Leaflets
> Posters
> Website

Yellobelly developed a road traffic lawyers website in keeping with the template created for Better Claims Online.

We developed a rail line inspired brand that defines the charity as a modern, professional body with a strong heritage. The RBF is an inclusive organisation at the heart of the railway family. The 'line' represents encirclement – connecting with people and making a real difference to their lives.

When the design is used across marketing communications, the central circle device is used for emphasis in conjunction with the strapline "Looking after our own".

> Brand identity
> Stationery
> Leaflets
> Posters
> Document templates
> Banners
> Exhibition stand
> Website